Hide n Seek at Hamleys & John Lewis
// LEGO

Die cut characters were placed around the store – peeking out from shelves, hung above gondolas,  placed behind product or anywhere where kids could find them after a while. A standee promoted the event with leaflets to mark where each character was located. Toy Store 4 posters and stickers were given out to everyone that completed the hunt. The events which were run across the country were so successful we were soon printing more leaflets and stickers for more events.

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