These sales aids are the only informational aids the sales representatives have on-hand to show the retailer buyers the product they are selling. Each one had to be in keeping with the publication – detail the quality, imagery and content.
Ensuring the information was easy to navigate and the style of the publication was replicated with good use of the publications imagery was important. Sometimes the only imagery was the front cover so we had to be come up with creative methods to make sure the sales aid did the job it was intended.
We have produced hundreds of these over the years – from 4 pagers to 12 pagers depending on the publication – printed and supplied as e-books.
Triangle Design – Creative Services.