The brand reached out to engage with current and new consumers, boosting product knowledge and increasing LEGO Club membership. Introducing girls to the world of Olivia and her friends in Heart Lake city.
The logistics were meticulously planned, while the roadshow team absorbed all details of the product to become brand ambassadors! The team launched at London’s Westend Live. The event was such a draw the crowds had to be be carefully managed.
The road show appeared in malls, retailers and leisure parks across the nations - from Kent to Edinburgh with many places in-between.
The results were beyond all expectations in terms of customer feedback, footfall and sales uplift. Another ROI winner!
Triangle Design - making your brand come alive on tour.