We developed the concept of a ‘movie theme’ store, splitting all their licenses into specific areas and branding each within a movie-themed creative. The star of the show is the 20-metre-long film reel header that we developed to lock into the face of the wall fixtures. This has removable magnetic graphics that are easily applied, moved or swapped out for new, making the whole system fully adjustable.
Coupled with promotions for the Lego Movie 2, bespoke gondola headers, a red carpet and Hollywood style walk of fame floor graphics, the movie shop was completed on time and to budget ready for park opening this Spring.
Triangle Design - from concept to full action.