Skylanders was the first ‘Toys to Life’ video game and became hugely popular very quickly. The challenge for Triangle was to design POS and modular fixture display for the new Imaginators product range, which would give a consistent look across a range of different store formats in 80 UK stores and provide clear messaging on how to purchase.
Designs were cleverly created to ensure modularity across fixtures to reduce the overall number of artworks required, but which still enabled us to design, artwork, print, produce and install, individual bespoke POS kits for each store.
Our installation team had great fun travelling the UK, building the displays to bring theatre and excitement into the stores in time for the October launch.
Breathing life into Toys! On tour with Team Triangle Design!