With lots of cyclists in the Triangle offices, we had a lively brainstorm with our creative team where we all shared our experiences to inspire and develop our ideas. The chosen route included lots of lifestyle photography, with clear, direct messages communicated through a speech bubble format, for maximum impact and to deliver reality to the creative concept.
Once the creative was signed off, we designed, artworked and printed a suite of marketing collateral materials which included: posters, car decals, leaflets, banners and digital assets. The result was a consistent brand awareness campaign with flexibility to site in multi locations.
Triangle Design - all on time and on budget - the yellow jersey awaits!